This short film illustrates the power of words to radically change your message and your effect upon the world. The Story of a Sign by Alonso Alvarez Barreda Music by: Giles Lamb http://www.gileslamb.com Filmed by http://www.redsnappa.com Director Seth Gardner. Cast: Bill Thompson, Beth Miller. — How we think, or how to communicate. The first sign appeals to our want or need to help another fellow who needs help. We give money to ease his pain. The second one places us in the shoes of the blind man, we give more money to ease OUR pain. Which brings out a interesting point, we tend to value our own pain more than we value the pain of others.

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